What does the topic mean?
We research possibilities how people can personally include nudges into their private lives to reduce their personal ecological footprint. Therefore, a behavioral change towards a more sustainable lifestyle is sought.
Nudging to Sustainability: Selfnudging for a Sustainable Lifestyle
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Goal of the nudge
We want to motivate people to sustainable change their everyday life by themselves. Therefore, our nudge contains an informative, a motivational and an attention fostering component.
- Relevance of heating
- More than Two-Third of the energy consumption in average german households is due to heating.
- Existing solutions
- Technology-based solutions (smart-technology) are not sufficiently demanded in Germany.
- Status quo in Germany
- 75% of the german households heat with natural gas and crude oil. Only 15% heat with CO2-neutral energy sources.
- Cognitive component
Stimulus-response connection; Automated and routinized action
- Informationsdefizit
Replicated information how to heat properly, but why to heat properly.
- Physical component
Convenience and ignorance; situational fluctuation before the cold.
Needs analysis
Cause analysis
Target Group
Every private person who does not use smart thermostats and heats decentrally with CO2-intensive energy sources (mostly gas and oil).
Added value of the nudge
Reduced CO2
Reducing the room temperature by 1°C saves 6% heating energy. Thus, we reduce the private CO2 consumption.
Reduced costs
Natural gas and heating oil cost 10-12€/m² per year in Germany. In a 110m² apartment 1°C less saves about 75€/year.
Motivation
Self-nudging increases the intrinsic motivation to further optimize one’s behavior in a sustainable manner -> for the benefit of the environment.
How you can contact us:
Milan Rosery
milan.rosery@stud.hshl.de
Marvin Rohlfs
marvin.rohlfs@stud.hshl.de
Janine Verhoefen
janine.verhoefen@stud.hshl.de
