A simple and user-friendly presentation of information on the Internet helps consumers to make the right decision in unclear situations.
"Public Nudging"
NudgeNight 2018
In 2018, the first NudgeNight took place at Hamm-Lippstadt University of Applied Sciences.
Pictures of the NudgeNight 2018
Keynote Speaker
Dr. Christopher McLachlan
Keynote speech on the topic of “Debiasing” by Dr. Christopher McLachlan (Innogy)
"Public Nudging"
Our Nudges 2018
- Consumer Policy
- Education
An innovative point system to increase student attendance at university events, with the long-term goal of improving performance through continuity.
- Environmental Economics
Through visual stimuli and directed attention to social norms, the ecological awareness and behavior of our fellow human beings will be strengthened.
- Healthcare
Innovative drug package design can increase patient compliance and differentiate the product from the market.
- Job market
We have developed implementations for you that can be practically implemented in everyday work for a sustainably satisfying cooperation in mediation.
- Power
Fare evaders cause transport companies to lose large sums of money every year. Our nudge relies on psychological phenomena to reduce the number of fare evaders.
- Sustainable consumption
A pictorial and exemplary representation of an ecologically sustainable purchase, simplifies for the consumer to make an environmentally friendly decision.