NudgeNight 2024

Work hard – Nudge smart
A small nudge in the right direction, a big step for the safety of your employees and colleagues. For our NudgeNight on July 3, 2024, we took a close look at the topic of occupational safety. Our aim is to use the power of small ‘nudges’ to bring about a positive prevention towards a working environment where safety is paramount.

Future Occupational Safety

Occupational safety is a key issue that affects us all. Every year, over 800,000 people are injured in accidents at work. In 2021 alone, there were over 12,000 serious accidents at work, resulting in the subsequent payment of pensions or death benefits. These figures illustrate the urgency with which we approach NudgeNight in order to develop nudges to increase and maintain safety measures. This is because targeted nudging makes it possible to change employee behavior in a positive and informal way and thus reduce the risk of accidents in the long term.