"SNACS WELL-NUDGED"

NudgeNight 2023

Sustainable Nutrition And Catering Settings
Wherever food options are presented, be it in a company’s cafeteria or a local supermarket, for example, nudging can be the key to a better decision. How? On June 22, 2023, NudgeNight 2023 took place and we presented seven environmental interventions that can make food preferences more sustainable and healthy.

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NudgeNight 2023 Stream VoD

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SNACS Well-Nudged

Complex decisions face us every day. When it comes to our nutrition choices, most of us know what a healthy and sustainable food option looks like. But can we make the sustainable alternative more appealing by making changes to the setting in which the decision is made?

Backed up by insights from behavioral science, we at Hamm-Lippstadt University of Applied Sciences say: definitely!
Behavioral research shows that situational factors could have a significant effect on our food preferences. How convenient a product is placed, how attractive the label is, or even in what order options are presented to us are all examples of context-based specifics with the potential to „nudge“ us towards a better decision.

Our keynote speaker

dr.ir. Ellen van Kleef

Ellen van Kleef has a Master’s degree in Nutrition and Health, but her main interest has always been the “why” of food choices and the psychology behind them. Accordingly, she did her doctorate in marketing and consumer sciences. It quickly became clear that the environment in which consumers make decisions is very important. After 2008, Thaler and Sunstein’s book Nudge became a source of inspiration for her to translate knowledge about consumer decision-making processes into actionable interventions in real decision-making environments. Since then, she has done a lot of research in restaurants, schools, canteens and shops, also with students.

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Keynote Speech

We are proud and delighted to welcome dr.ir. Ellen van Kleef as our keynote speaker at NudgeNight 2023.

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NudgeNight Keynote Speech 2023

Experts of NudgeNight 2023

We would like to sincerely thank the experts of this year's NudgeNight who supported us throughout the semester.

  • Alexander Wever

    The founder and owner of AWF Consulting, Alexander Wever, has been working full-time in the fish/seafood sector for over 20 years.

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  • Impuls. The Hamm Business Agency

    Its efforts are aimed at making Hamm a center for sustainable economic activity.

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  • Rosa Strube

    Working on projects for the European Commission, German ministries, and German foundations, Ms. Strube and her team develop and implement behavior change interventions. These include nudges, e.g. for more circular behavior, reduced food waste or sustainable diets.

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"SNACS WELL-NUDGED"

Our Nudges 2023

  • Changing Positions
    How to make vegan and vegetarian dishes more visible by changing the menu presentation.
    Go to Nudge
  • Fresh Guard
    Increasing motivation in households and creating awareness of the importance of storing fruit and vegetables correctly.
    Go to Nudge
  • Frillen
    Discover Frillen, our solution to expand your barbecue range (with fish) and make it more sustainable.
    Go to Nudge
  • Planet Plate
    Facilitating sustainable decision-making behavior by labeling the most CO2-friendly option in communal catering facilities.
    Go to Nudge
  • Reusable
    Prevention of food waste in communal facilities by drawing attention to the use of a reusable box.
    Go to Nudge
  • Snack´n´Exchange
    Spatial design options that turn the food environment into a sustainable social meeting place.
    Go to Nudge
  • Why Nut?
    Attractive packaging material for nuts to promote healthy alternatives for snacks.
    Go to Nudge