Ideas that ignite

NudgeNight

After NudgeNight, is before NudgeNight!
We hope you enjoyed the NudgeNight this year.
See you next year when it’s time for “ideas, that ignite”.

Of course it is possible to watch the stream and Nudge videos from the event.

Review NudgeNight 2020

Matt Wallaert

Keynote from New York

One of the most exciting parts of the Nudge Night 2020 is Matt Wallaert’s keynote speech. After working as a director for Microsoft, he joined Clover Health as their first Chief Behavioural Officer. Furthermore, he’s travelling the world as a keynote speaker, including Tedx Talks. The New Yorker is our first international guest speaker, telling us why babies are the world’s best nudgers and why all behavioural scientists should read science fiction.

Our new team member

This year we are pleased to be professionally guided by Prof. Dr. Laura Große. Since 2018 she has been teaching as professor for “Differential and Clinical Psychology” at the University of Applied Sciences Hamm-Lippstadt in the study program Intercultural Business Psychology. Besides teaching, she works as a psychological psychotherapist in a practice as part of the German health care system. Her practical knowledge in the health care sector can be ideally combined with the NudgeNight 2020 on the topic of nudging in the health care sector.

Talking to…
Professor Dr. Laura Große

With her practical expertise,  Prof. Dr. Laura Große supports this year’s NudgeNight and it’s teams. We talk about the german health care system, why we sometimes don’t act as healthy as we would like to and how nudges could help us live a healthier life.

Nudges 2020

Lern more:

Choice of meals in canteens

More

We’re all aware of it: Trying to lose weight and live a healthier lifestyle, but failing to achieve it. Of course many different aspects play a role in this construct, but what influence does the daily lunch in the company canteen actually have and how can we specifically eat healthier food in this specific environment? Our Nudge provides a planning tool.

Reduction in the consumption of sugar-containing beverages

More

Germany is growing! Over 60% of adults are overweight. We have taken up the fight against the sweet temptation and developed an effective intervention method to turn overweight into a yesterday’s problem!

Improve the uptake of asset relief

More

Would you be willing to discard €1,500 every year? No? Then why not accept a free additional service of this amount? Our Nudge will explain how to fight fear of condemnation with social probity and loss aversion in the care sector.

Health promoting in measures offices and home offices

More

Why does your company spend lots of money on BGM services when they are hardly noticed? Enable your employees to help each other to achieve a healthier lifestyle by integrating BGM measures into their everyday lives. Our innovative solution circumvents obstacles of established health offers with minimal effort – right at the workplace!

Impulse buyers

More

Once planned, a purchase can quickly end up in impulse purchases: almost 70% of all purchases are made unconsciously, which means that unhealthy items such as fast food and sweets increasingly end up on the checkout line. In order to counteract this, we re-define the shopping cart. How exactly? You will find out at our Nudge Night.

Duration of proper hand washing

More

46% of people in Germany wash their hands for less than 15 seconds. Hands are the most common disease carriers. Not a good combination? We agree! With our Nudge we want to make people more consciously aware of the duration of the soaping phase of the hands.

Increase availment of therapeutic help

More

In Germany, approximately 17.8 million adults suffer from a mental disorder every year –  – with an increasing number.  However, only the lowest part of the prevalence makes contact with service providers. The reasons for this are often fear, shame and prejudice. It is our aim to counteract the stigmatization of psychotherapy/ mentally ill people with our Nudge and thus increase the use of psychotherapy.

Influenza vaccination rate in the operational context

More

Every year hundreds of thousands of people in companies are infected by influenza. With the help of our Nudge, we support you to raise the vaccination rate in your company in order to minimize downtime. In this way, you not only make a decisive contribution to combating disease within society, but also effectively reduce operating costs.

Preventive examinations with AI

More

When was the last time you went for a medical check-up? Only about half of men and two-thirds of women in Germany regularly make use of the opportunities offered to them for preventive health care. A timely prophylaxis can either prevent a disease or significantly reduce its course. How an assistant-system can nudge us to a healthier life, you will find out on June 26th at the #NudgeNight2020.

Relief for emergency rooms

More

According to a study, only four out of ten cases in emergency rooms are real emergencies. As a result: The E.R. is overloaded! How can the overload be reduced and awareness of the responsibility of the on-call medical service be increased? We have developed a solution for exactly this question with our Nudge to relieve the emergency department.

Medication Non-compliance among young people

More

For the majority of chronically ill people, it is a challenge to integrate taking medication into their everyday life – more and more young people are facing exactly this challenge, as if growing up wasn’t exciting enough. Irrespective of the consequences, the most important thing, apart from normality and independence, is integration in one’s own peer group. But isn’t #solidarity a #matterofhonour?

Organ donor cards in the waiting room

More

In Germany there are currently about 10,000 people waiting for one or more organs. Although 81% of Germans are generally positive about organ donation, not even a third of them have an organ donor card. Our Nudge tackles this problem and at the same time reduces waiting times.

Prevention of psychological stress in open-plan offices

More

Be kind to your mind. Less psychological stress through mutual consideration. Due to the trend towards open-plan offices, the psychological stress at the workplace is becoming more intense for many employees. One reason for this is the permanent noise exposure. But what can be done about it? Find out at the Nudge Night 2020! So remember: keep it down.

Improvement of the reflective capacity of patients

More

Mental illness is responsible for the third most days of absence in Germany. Psychotherapy is often the most effective way of treating mental illness. However, they are often complex and expensive, which is why many have to wait a long time for a therapy place. A clear structure, involvement of the patient in the therapy and a better self-knowledge increase the probability for a successful therapy. Which is exactly what the “My Companion” app is all about.

I

Improve the uptake of asset relief

I

Choice of meals in canteens

I

Duration of proper hand washing

I

Relief for emergency rooms

I

Nudging in Corporate Health Management

I

Impulse buyers

I

Increase availment of therapeutic help

Nudge: Improve the uptake of asset relief

Would you be willing to discard €1,500 every year? No? Then why not accept a free additional service of this amount? Our Nudge will explain how to fight fear of condemnation with social probity and loss aversion in the care sector.

Nudge: Choice of meals in canteens

We’re all aware of it: Trying to lose weight and live a healthier lifestyle, but failing to achieve it. Of course many different aspects play a role in this construct, but what influence does the daily lunch in the company canteen actually have and how can we specifically eat healthier food in this specific environment? Our Nudge provides a planning tool.

Nudge: Duration of proper hand washing

46% of people in Germany wash their hands for less than 15 seconds. Hands are the most common disease carriers. Not a good combination? We agree! With our Nudge we want to make people more consciously aware of the duration of the soaping phase of the hands.

Nudge: Relief for emergency rooms

According to a study, only four out of ten cases in emergency rooms are real emergencies. As a result: The E.R. is overloaded! How can the overload be reduced and awareness of the responsibility of the on-call medical service be increased? We have developed a solution for exactly this question with our Nudge to relieve the emergency department.

Nudge: Nudging in Corporate Health Management

Why does your company spend lots of money on BGM services when they are hardly noticed? Enable your employees to help each other to achieve a healthier lifestyle by integrating BGM measures into their everyday lives. Our innovative solution circumvents obstacles of established health offers with minimal effort – right at the workplace!

Nudge: Impulse buyers

Once planned, a purchase can quickly end up in impulse purchases: almost 70% of all purchases are made unconsciously, which means that unhealthy items such as fast food and sweets increasingly end up on the checkout line. In order to counteract this, we re-define the shopping cart. How exactly? You will find out at our Nudge Night.

Nudge: Increase availment of therapeutic help

In Germany, approximately 17.8 million adults suffer from a mental disorder every year –  – with an increasing number.  However, only the lowest part of the prevalence makes contact with service providers. The reasons for this are often fear, shame and prejudice. It is our aim to counteract the stigmatization of psychotherapy/ mentally ill people with our Nudge and thus increase the use of psychotherapy.

Nudge: Influenza vaccination rate in the operational context

Every year hundreds of thousands of people in companies are infected by influenza. With the help of our Nudge, we support you to raise the vaccination rate in your company in order to minimize downtime. In this way, you not only make a decisive contribution to combating disease within society, but also effectively reduce operating costs.

Nudge: Medication Non-compliance among young people

For the majority of chronically ill people, it is a challenge to integrate taking medication into their everyday life – more and more young people are facing exactly this challenge, as if growing up wasn’t exciting enough. Irrespective of the consequences, the most important thing, apart from normality and independence, is integration in one’s own peer group. But isn’t #solidarity a #matterofhonour?

Nudge: Organ donor cards in the waiting room

In Germany there are currently about 10,000 people waiting for one or more organs. Although 81% of Germans are generally positive about organ donation, not even a third of them have an organ donor card. Our Nudge tackles this problem and at the same time reduces waiting times.

Nudge: Prevention of psychological stress in open-plan offices

Be kind to your mind. Less psychological stress through mutual consideration. Due to the trend towards open-plan offices, the psychological stress at the workplace is becoming more intense for many employees. One reason for this is the permanent noise exposure. But what can be done about it? Find out at the Nudge Night 2020! So remember: keep it down.

Nudge: Reduction in the consumption of sugar-containing beverages

Germany is growing! Over 60% of adults are overweight. We have taken up the fight against the sweet temptation and developed an effective intervention method to turn overweight into a yesterday’s problem!

Nudge: Improvement of the reflective capacity of patients 

Mental illness is responsible for the third most days of absence in Germany. Psychotherapy is often the most effective way of treating mental illness. However, they are often complex and expensive, which is why many have to wait a long time for a therapy place. A clear structure, involvement of the patient in the therapy and a better self-knowledge increase the probability for a successful therapy. Which is exactly what the “My Companion” app is all about.

Nudge: Preventive examinations with AI

When was the last time you went for a medical check-up? Only about half of men and two-thirds of women in Germany regularly make use of the opportunities offered to them for preventive health care. A timely prophylaxis can either prevent a disease or significantly reduce its course. How an assistant-system can nudge us to a healthier life, you will find out on June 26th at the #NudgeNight2020.

I

Influenza vaccination rate in the operational context

I

Medication Non-compliance among young people

I

Organ donor cards in the waiting room

I

Prevention of psychological stress in open-plan offices

I

Reduction in the consumption of sugar-containing beverages

I

Improvement of the reflective capacity of patients

I

Preventive examinations with AI

NudgeWhat?

What is meant by nudging?

Nudge [nʌdʒ] – a gentle touch or push – is the name for a concept in psychology and behavioural economics which makes it possible to influence someone towards better decisions without limiting the freedom of choice or using economic (monetary) incentives.

Why Nudging?

Nudging is effective because humans tend to behave irrationally and unmindful in everyday decisions and often it is just the matter of a slight stimulus to start acting (differently). For example it is senseful to plan meetings for 40 minutes instead of 60 minutes, as the time is being used more efficiently in a stricter time frame, although the meetings are shorter.

 

The oldest example of a nudge can be found in a story about the prussian king Frederick the Great. At his time potatoes were not particularly popular, in order to change that, he let his soldiers guard the potato fields. Due to the sudden increase of the potatoes value, it is said that the citizens started being interested in the field crops and consumed them often and with pleasure.

What opportunities and challenges does nudging offer?

Many nudges are definitely advantageous – actually many consumers are putting their hopes in such an assistance in order to sustainably change their habits of eating and consuming. However nudges are not unproblematic from the perspective of the persons affected, as their are often driven by economic interest of the producers or employers. This fact is neither new nor should be judged negatively. The influencing of (potential) customers is as old as the markets themselves. Marketing and Advertisements always seeked to make the own products and services as attractive as possible to the consumers. Using findings of the behavioral psychology is not new as well. The knowledge of nudging is already being used for a long time in commercial fields like user experience design, marketing or the distribution of products and services. But since a few years this knowledge is used more systematically and comprehensively in the economic world.

NudgeNight

What is the NudgeNight?

At the Nudge Night, interested parties can inform themselves about the topic of decision making and get to know nudges from various economic dimensions presented by students. 

 

Each Nudge Night has its main theme in terms of content, to which the developed nudges are oriented. Sometimes they are more socio-political topics such as “Sustainable Consumption” and “Education” or company-related topics such as “Innovation Management” and “Customer Experience”. 

To get an idea of what nudging exactly means and how it can be used, you will be informed at the beginning through a short introduction about the topic of  “Nudging”. This will be followed by a keynote speech held by practitioners from the industrial sector, public organisations or from the service sector. You will have the opportunity to get in touch with the students to ask questions about their innovative projects. 

Who is the NudgeNight for?

We invite all interested parties to participate. Whether you are an entrepreneur and would like to learn more about the topic for professional purposes or join us as a student – you are very welcome! The participation is free of charge.

NudgeNightHistory

Talking to…..
Professor Dr. Christoph Harff

Directed by Professor Harff, the NudgeNight took place for the first time in 2018. 
We interviewed him about how things started and what the aim of the annual NudgeNight is.

NudgeProjects

The findings of behavioural economics can be applied to many areas. Particularly popular is the extension of the capital market theory with findings of specific psychological behavioral motives, e.g. of investors. With the help of experimental behavioural research, behavioural and capital market anomalies can be identified. With the help of our projects we apply already known psychological phenomena and nudges to the participants of the capital and financial markets.

In the winter semesters of 2018/19 and 2019/20 , we implemented two projects for “Dortmunder Volksbank e.G”. as part of the “Behavioral Economics” major.:

Educational video with the topic “A journey through stock market psychology – What do family holidays and investor behaviour have in common?

Interactive learning materials on investor behaviour for trainees.

In small teams, learning and information materials are prepared in an educational way by taking into account information and findings of behavioral finance / stock market psychology depending on the target group of the input. The materials are normally scalable for the use via different media or communication channels and are suitable for a flexible use by customers and employees. The requirements of corporate design and corporate identity are abided by.

Professor Dr. Christoph Harff with guest speaker Dr. Christopher McLachlan at the NudgeNight 2019

NudgeNight Topics

NudgeNight 2018

“Public Nudging”
  • Energy and Utility Industry
  • Education
  • Health Sector
  • Consumer Policy
  • Labour Market
  • Environmental Economics
  • Sustainable Consumption

NudgeNight 2019

“Corporate Nudging”
  • Vocational Training
  • Innovation Management
  • Health Management
  • Corporate Communications
  • Customer Experience
  • Change Management 
  • Non-Profit Organizations

NudgeNight 2020

“Health Sector Nudging”
  • (Mal-) Nutrition
  • Nursing
  • Workplace Heatlh Management
  • Hygiene
  • Patient Data (AI)
  • Organ-, Blood- and Bone Marrow Donations
  • Psychotherapy
  • Preventive Measures
  • Consumption of Psychotropic Substances

NudgeSocial

NudgeUs

Who are we?

We are students at the HSHL in the course of studies “Intercultural Business Psychology” with a major in “Behavioral Economics” and are supervised by Prof. Dr. Christoph Harff. We have made it our business to develop useful nudges for companies and to inform our visitors on the topic of decision making.

Every summer semester at HSHL we organize the NudgeNight independently.

NudgeNow – Student Consulting

If you or your company are looking for support in the creation and implementation of Nudge concepts, the student advisory service ‘Nudge Now! of the University of Applied Sciences Hamm-Lippstadt will gladly assist you.

We develop ideas for individually tailored nudges with you and work out the implementation of these for your company. For further information please contact: info@nudgenight.com

NUDGE NIGHT

 

Ideas that ignite!