NudgeNight 2023 Recap!

We, the NudgeNight team, would like to thank you very much. It was fantastic to have you at our event - whether you attended in person or followed us online.

We put a lot of time into our Nudges, and we hope the result was as exciting for you as the journey there was for us. Your interest and enthusiasm made NudgeNight a great event, and as a group of students who organized this event, we are proud and grateful for the response.

Please stay tuned for more! We invite you to continue to keep an eye on our website for updates on future events and content.

Thank you very much and we look forward to seeing you again soon!

Videos

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Intro

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Sustainable Food

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Nudges

Our Nudges 2023

Fresh Guard
Increase motivation in households and create awareness of the importance of storing fruit and vegetables correctly.
Explore the Nudge
Changing Positions
How to make vegan and vegetarian dishes more visible by changing the menu presentation.
Explore the Nudge
Frillen - fish, flame, fascination: pure pleasure on the grill!
Discover Frillen, our solution to expand your barbecue range (through fish) and make it more sustainable.
Explore the Nudge
Snack'n'Exchange
Spatial design options that turn the food environment into a sustainable social meeting place.
Explore the Nudge
Why Nut?
Attractive packaging material for nuts to promote healthy alternatives for snacks.
Explore the Nudge
Reusable: Small deed - Big effect
Preventing food waste in community facilities by drawing attention to the use of a reusable box.
Explore the Nudge
Planet Plate
Facilitate sustainable choice behaviour by labelling the most CO2 friendly option in mass catering facilities.
Explore the Nudge

SNACS Well-Nudged

Complex decisions face us every day. When it comes to our nutrition choices, most of us know what a healthy and sustainable food option looks like. But can we make the sustainable alternative more appealing by making changes to the setting in which the decision is made?

Backed up by insights from behavioral science, we at Hamm-Lippstadt University of Applied Sciences say: definitely! Behavioral research shows that situational factors could have a significant effect on our food preferences. How convenient a product is placed, how attractive the label is, or even in what order options are presented to us are all examples of context-based specifics with the potential to „nudge“ us towards a better decision.

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Our keynote speaker

dr.ir. Ellen van Kleef

Ellen van Kleef has a Master's degree in Nutrition and Health, but her main interest has always been the "why" of food choices and the psychology behind them. Accordingly, she did her doctorate in marketing and consumer sciences. It quickly became clear that the environment in which consumers make decisions is very important. After 2008, Thaler and Sunstein's book Nudge became a source of inspiration for her to translate knowledge about consumer decision-making processes into actionable interventions in real decision-making environments. Since then, she has done a lot of research in restaurants, schools, canteens and shops, also with students.
Find out more

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Recording of the keynote

Experts of NudgeNight 2023

We would like to sincerely thank the experts of this year's NudgeNight who supported us throughout the semester.
  • Rosa Strube
    Working on projects for the European Commission, German ministries, and German foundations, Ms. Strube and her team develop and implement behavior change interventions. These include nudges, e.g. for more circular behavior, reduced food waste or sustainable diets.
    Find out more
  • Alexander Wever
    The founder and owner of AWF Consulting, Alexander Wever, has been working full-time in the fish/seafood sector for over 20 years.
    Find out more
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