IDEAS THAT IGNITE!

NudgeNight

– JUST NUDGE –

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At the Nudge Night, interested parties can inform themselves about the topic of decision making and get to know nudges from various economic dimensions presented by students.

NudgeWhat?

What is meant by nudging?
Nudge [nʌdʒ] – a gentle touch or push.
Why Nudging?
Nudging is effective because humans tend to behave irrationally and unmindful.
What opportunities and challenges does nudging offer?
Many nudges are definitely advantageous.

What is meant by nudging?

Nudge [nʌdʒ] – a gentle touch or push – is the name for a concept in psychology and behavioural economics which makes it possible to influence someone towards better decisions without limiting the freedom of choice or using economic (monetary) incentives.

Why Nudging?

Nudging is effective because humans tend to behave irrationally and unmindful in everyday decisions, and often it is just the matter of a slight stimulus to start acting (differently). For example, it is senseful to plan meetings for 40 minutes instead of 60 minutes, as the time is being used more efficiently in a stricter time frame, although the meetings are shorter.

The oldest example of a nudge can be found in a story about the prussian king Frederick the Great. At his time potatoes were not particularly popular, in order to change that, he let his soldiers guard the potato fields. Due to the sudden increase of the potatoes value, it is said that the citizens started being interested in the field crops and consumed them often and with pleasure.

What opportunities and challenges does nudging offer?

Many nudges are definitely advantageous – actually, many consumers are putting their hopes in such an assistance in order to sustainably change their habits of eating and consuming. However, nudges are not unproblematic from the perspective of the persons affected, as their are often driven by economic interest of the producers or employers. This fact is neither new nor should be judged negatively. The influencing of (potential) customers is as old as the markets themselves. Marketing and Advertisements always seeked to make the own products and services as attractive as possible to the consumers. Using findings of the behavioral psychology is not new as well. The knowledge of nudging is already being used for a long time in commercial fields like user experience design, marketing or the distribution of products and services. But since a few years, this knowledge is used more systematically and comprehensively in the economic world.

NudgeNow – Student Consulting

If you or your company are looking for support in the creation and implementation of Nudge concepts, the student advisory service ‘Nudge Now! of the University of Applied Sciences Hamm-Lippstadt will gladly assist you. We develop ideas for individually tailored nudges with you and work out the implementation of these for your company. For further information please contact: info@nudgenight.com
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NudgeNight

What is the NudgeNight?
At the Nudge Night, interested parties can inform themselves about the topic of decision-making.
Who is the NudgeNight for?
We invite all interested parties to participate.

What is the NudgeNight?

At the Nudge Night, interested parties can inform themselves about the topic of decision-making and get to know nudges from various economic dimensions presented by students.

Each Nudge Night has its main theme in terms of content, to which the developed nudges are oriented. Sometimes they are more socio-political topics such as “Sustainable Consumption” and “Education” or company-related topics such as “Innovation Management” and “Customer Experience”.

To get an idea of what nudging exactly means and how it can be used, you will be informed at the beginning through a short introduction about the topic of “Nudging”. This will be followed by a keynote speech held by practitioners from the industrial sector, public organizations or from the service sector. You will have the opportunity to get in touch with the students to ask questions about their innovative projects.

Who is the NudgeNight for?

We invite all interested parties to participate. Whether you are an entrepreneur and would like to learn more about the topic for professional purposes or join us as a student – you are very welcome! The participation is free of charge.

NudgeNight History

Talking to...

Professor Dr. Christoph Harff

Directed by Professor Harff, the NudgeNight took place for the first time in 2018. We interviewed him about how things started and what the aim of the annual NudgeNight is.

Nudge Topics & Archive

NudgeNight 2022

"Nudging and Law"

Environmental Policy
Climate Policy
Construction Law
Traffic Law
Corporate Compliance
Sludge in Public Law
Consumer Policy
Mandatory Vaccination
Diversity

NudgeNight 2021

"Nudging for Future"

Impact Asset Management
Circular Economy
Coperate Business Models
Energy Consumption
Energetic Building Innovation
Reuse and Repair
Food and Diet Consumption
Packaging Consumption
Self-Nudging for sustainable lifestyles
Corporate Impact Investing
Zum Archiv der NudgeNight 2021

NudgeNight 2020

"Health Sector Nudging"

(Mal-) Nutrition
Nursing
Workplace Heatlh Management
Hygiene
Patient Data (AI)
Organ-, Blood- and Bone Marrow Donations
Psychotherapy
Preventive Measures
Consumption of Psychotropic Substances
Zum Archiv der NudgeNight 2020

NudgeNight 2019

"Corporate Nudging"

Vocational Training
Innovation Management
Health Management
Corporate Communications
Customer Experience
Change Management
Non-Profit Organizations
Zum Archiv der NudgeNight 2019

NudgeNight 2018

"Public Nudging"

Energy and Utility Industry
Education
Health Sector
Consumer Policy
Labour Market
Environmental Economics
Sustainable Consumption
Zum Archiv der NudgeNight 2018

NudgeCast

If you want to learn more about Corporate Nudging, listen to our podcast episode about this topic.

NudgeUs

Who are we?

We are students at the HSHL in the course of studies “Intercultural Business Psychology” with a major in “Behavioral Economics” and are supervised by Prof. Dr. Christoph Harff. We have made it our business to develop useful nudges for companies and to inform our visitors on the topic of decision-making.

Every summer semester at HSHL we organize the NudgeNight independently.