Savings of two full shopping carts = 75 kg of food per person

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What does the topic mean?

Energy consumption is the conversion of energy from primary energy sources like fossil fuels or renewable energy sources. It can also be referred to as the energy required for using devices, heating (…). Unlike the use of renewable sources the combustion of fossil fuels causes CO2 emissions that contribute to climate change.

Goal of the nudge

The nudge aims at simplifying and playfully introducing the necessary information about photovoltaic systems to enhance the homeowner’s willingness to invest in photovoltaic systems and the number of households using renewable energies.

    Needs analysis

    • Climate goals
      To achieve the EU’s energy and climate goals by 2030, 32% of the energy we consume must come from renewable sources
    • Saving costs
      In the long term, photovoltaics can produce electricity in a cheaper way than if you were to buy it from the electricity provider.

    Cause analysis

    • Lack of information

      Lack of knowledge; Alternatives as well as possibilities and chances for your own photovoltaic system are often unclear.

    • Complexity

      The complexity of the electricity market can seldom be taken away with a few skilled workers.

    • Advertising

      Word-of-mouth advertising is common and false information may be circulated.

Target Group

We want to reach homeowners that are interested in photovoltaic systems but cannot find a fitting solution.

Added value of the nudge

  • Sustainable energy supply

    More green electricity is produced, which makes energy consumption more sustainable.

  • Knowledge transfer

    Knowledge is spread so that a larger crowd can be reached. Misinformation can be refuted.

  • Feed-in

    Unnecessary green energy can be fed in. This means that others also benefit and consume more sustainable energy.

How you can contact us:

  • Hannah Obrikat

  • Kevin Roth

  • Laura Friedrich