What does the topic mean?
We research possibilities how people can personally include nudges into their private lives to reduce their personal ecological footprint. Therefore, a behavioral change towards a more sustainable lifestyle is sought.
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Unlock PanoptoWe research possibilities how people can personally include nudges into their private lives to reduce their personal ecological footprint. Therefore, a behavioral change towards a more sustainable lifestyle is sought.
We want to motivate people to sustainable change their everyday life by themselves. Therefore, our nudge contains an informative, a motivational and an attention fostering component.
Stimulus-response connection; Automated and routinized action
Replicated information how to heat properly, but why to heat properly.
Convenience and ignorance; situational fluctuation before the cold.
Every private person who does not use smart thermostats and heats decentrally with CO2-intensive energy sources (mostly gas and oil).
Reducing the room temperature by 1°C saves 6% heating energy. Thus, we reduce the private CO2 consumption.
Natural gas and heating oil cost 10-12€/m² per year in Germany. In a 110m² apartment 1°C less saves about 75€/year.
Self-nudging increases the intrinsic motivation to further optimize one’s behavior in a sustainable manner -> for the benefit of the environment.
milan.rosery@stud.hshl.de
marvin.rohlfs@stud.hshl.de
janine.verhoefen@stud.hshl.de