"Public Nudging"

NudgeNight 2018

In 2018, the first NudgeNight took place at Hamm-Lippstadt University of Applied Sciences.

Keynote

Keynote speech on the topic of “Debiasing” by Dr. Christopher McLachlan (Innogy)

Nudges 2018

Job market

We have developed implementations for you that can be practically implemented in everyday work for a sustainably satisfying cooperation in mediation.

Education

An innovative point system to increase student attendance at university events, with the long-term goal of improving performance through continuity.

Power

Fare evaders cause transport companies to lose large sums of money every year. Our nudge relies on psychological phenomena to reduce the number of fare evaders.

Healthcare

Innovative drug package design can increase patient compliance and differentiate the product from the market.

Sustainable consumption

A pictorial and exemplary representation of an ecologically sustainable purchase, simplifies for the consumer to make an environmentally friendly decision.

Environmental Economics

Through visual stimuli and directed attention to social norms, the ecological awareness and behavior of our fellow human beings will be strengthened.

Consumer Policy

A simple and user-friendly presentation of information on the Internet helps consumers to make the right decision in unclear situations.