A simple and user-friendly presentation of information on the Internet helps consumers to make the right decision in unclear situations.
"Public Nudging"
NudgeNight 2018
![](https://et5moagku5h.exactdn.com/wp-content/uploads/2024/04/P1060094b-1-1024x683.jpg?strip=all&lossy=1&quality=90&webp=85&avif=70&ssl=1)
Keynote Speaker
Dr. Christopher McLachlan
Keynote speech on the topic of “Debiasing” by Dr. Christopher McLachlan (Innogy)
![](https://et5moagku5h.exactdn.com/wp-content/uploads/2024/04/Bildschirmfoto-2019-11-30-um-16.00.02.png?strip=all&lossy=1&quality=90&webp=85&avif=70&ssl=1)
"Public Nudging"
Our Nudges 2018
- Consumer Policy
- Education
An innovative point system to increase student attendance at university events, with the long-term goal of improving performance through continuity.
- Environmental Economics
Through visual stimuli and directed attention to social norms, the ecological awareness and behavior of our fellow human beings will be strengthened.
- Healthcare
Innovative drug package design can increase patient compliance and differentiate the product from the market.
- Job market
We have developed implementations for you that can be practically implemented in everyday work for a sustainably satisfying cooperation in mediation.
- Power
Fare evaders cause transport companies to lose large sums of money every year. Our nudge relies on psychological phenomena to reduce the number of fare evaders.
- Sustainable consumption
A pictorial and exemplary representation of an ecologically sustainable purchase, simplifies for the consumer to make an environmentally friendly decision.