This is how it works: Each department of the participating company determines their current printer counter readings and thus the status quo of their respective paper consumption. This data is documented by a Nudge-Representative and passed on to all departments via a circular e-mail. From this moment on, the challenge starts, with the Nudge-Representative providing employees with monthly updates regarding the successes of the individual departments and their percentage reduction in paper consumption. The timeframe of the challenge can be adjusted to the company – we recommend a duration of three months, as this has been identified as a suitable time frame to trigger and establish intrinsic behaviour change and to keep the employees motivated. After completing the challenge, the winning team gets to decide to which charitable organization a pre-determined amount should be donated by the company.
Corporate compliance, derived from the English “to comply with”, stands for adherence to rules. This includes compliance with both statutory provisions and corporate guidelines. These also include occupational safety measures, compliance with the Code of Conduct as well as, for example, the reduction of paper consumption in the company.
To be future-proof, companies must begin to take social responsibility by integrating sustainable processes and structures into their corporate culture. By strengthening the commitment of the employees, our Nudge serves as support for the internal transformation process towards a conscious consumption of paper as a resource and an environmentally conscious corporate culture.
In reality, people often behave contrary to their own fundamental attitudes and standards. This phenomenon, the “Attitude-Behaviour-Gap”, can also be observed in the context of unnecessary paper consumption. Although, from the perspective of probably most people, paper waste is considered as negative and to be avoided, the annual paper consumption remains at a high level, especially in the work context. Additionally, this behaviour is reinforced by the human tendency towards routine and habit, which is referred to as “Status-quo-bias” in behavioural economics. This makes employees stick to old company structures and processes excessively often, even if they have long since become outdated.
Our Nudge adresses any company that has set itself the goal of establishing an environmentally conscious corporate culture in the long term. Therefore it is essential that a good digital infrastructure for data storage is already existent. Since all beginnings are difficult, our Nudge supports employees in the initial phase of the transformation process towards an environmentally conscious corporate culture.
Employees are directly involved in the transformation process and motivated by doing the challenge with the prospect of having a say in the decision-making on the company’s donation targets.
Employees realize that their everyday actions have an impact on the company’s carbon footprint.
Reducing paper consumption can result in significant reductions in running costs for the company as well as in resources used in the production of the paper.
