What does the topic mean?
How can we reuse our used and used up products? This is the question our topic addresses. It strives to publicise and frame the reuse of products in a more attractive light.
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Unlock PanoptoHow can we reuse our used and used up products? This is the question our topic addresses. It strives to publicise and frame the reuse of products in a more attractive light.
We hope to bring sustainable clothing options closer to consumers and aim to frame them in an appealing light. Motivating customers to be more conscious of their purchasing decisions and their consequences is also part of our goal.
Fashion = Fast Fashion for a majority of consumers, because of the way fashion is advertised nowadays.
Fashion is of considerable importance for one’s self esteem, affecting how willing we are to change our consumption behaviour.
The consequences of our modern fashion consumption for the environment are largely underestimated.
We hope to reach consumers who participate in Fast Fashion in general, especially however young people, meaning: Millenials and Generation Z.
Conscious fashion consumption and thus decrease of overconsumption.
Joy instead of guilt when thinking of shopping.
More reuse of old and unworn clothing instead of dumping them in landfills.
nisa.hatap@stud.hshl.de
ihsanelhajjami@gmail.com