"Nudging for Future"

NudgeNight 2021

Sustain the Planet I Sustain Humanity

 The NudgeNight 2021, an event around the topic of decision making, took place on 01.07.2021 in a digital setting in gather.town. Find out  about our nudging topics and listen to the engaging Keynote Speach of Cass Sunstein.

Nudging for Future

NudgeNight Intro-Video:

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This year, not only “Fridays for Future” stands as a symbol for a sustainability movement, but also our NudgeNight 2021.

Nudging for Future –  Sustain the planet I Sustain Humanity” was the slogan of the digital event. Our green mission is to nudge you towards more sustainable production, investment, decision-making and consumption for a livable future.

Consumption and production – driving forces of the global economy – continue to exploit the natural environment and resources in ways that have destructive effects on the planet. Sustainability is about using resources only to the extent that they are available in equal quality and quantity for future generations. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles.

On this website you have the opportunity to watch our Nudges  and learn more about the reasons why environmental awareness and actual environmental behavior diverge in many cases. 

Have fun!

Our Keynote Speaker

Cass Sunstein

Cass Sunstein is one of the two founders of nudging, a professor at Harvard Law School, the most cited American jurist, and served as Biden’s White House counsel during Obama’s tenure and today. Through his scholarly work and his various books, he has made an impact on our work this semester.

Keynote Speech:

We are proud and excited to welcome Cass Sunstein as our Keynote Speaker at NudgeNight 2021.

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Supporting Professor

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In cooperation with Prof. Dr. Christoph Harff, Prof. Dr. Göbel accompanied the NudgeNight 2021 for the first time. 

So far, we talked to him about his career, his motivation regarding sustainability and the support of the NudgeNight. 

Impulse talk:

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Partner of our NudgeNight

Amir M. Sharif

Amir M. Sharif is associate dean and professor of circular economy. A previous head of Brunel Business School (Brunel University of London), he has held numerous leadership roles. Amir continues to research and teach in the areas of food security, circular economy, operations/supply chain management, leadership, decision making, and humanitarian logistics.

He is regularly called upon by international research funding bodies including: UKRI (UK Research and Innovation), the EU and numerous national research councils. He is also a board member of the Ellen MacArthur Foundation’s Network Universities / Higher Education Advisory Board, a member of the UKRI Future Leaders Fellowships Programme, a board member of Bradford Municipal District Council’s Stronger Communities Partnership Board and a member of the Climate Change Committee of the West Yorkshire and Harrogate Health and Care Partnership.

Amir is a Fellow of the Royal Society of Arts, the Chartered Institute for Logistics and Transport, the Institute of Leadership and Management, and a member of the Chartered Management Institute.

Rosa Strube


Rosa Strube leads the Sustainable Lifestyles team at the Think and Do Tank Collaborating Centre on Sustainable Consumption and Production in Germany.  With over ten years of work experience on sustainable lifestyles and future visions of low-carbon lifestyles, her current interest lies in understanding how behaviors can be changed. 

Through projects for the European Commission, German ministries and foundations, she and her team develop and implement behavior change interventions, including nudges, e.g. for more circular behavior, reduced food waste or sustainable nutrition. 

Strongly believing that behavioral insights and behavior change interventions are essential for a range of sustainability challenges and that new skills are needed for the future workforce in this field, she was excited to advise project teams for their Nudge ideas to be presented at Nudge Night.

Itaru Shiraishi

Itaru Shiraishi is employed by a Tokyo-based venture capital fund whose main objectives are the energy transition, mobility and resource efficiency. His responsibilities relate to covering investments in Europe and North America. 

In 2006, he became involved in climate change mitigation by trading carbon (dioxide) allowances (EUAs in the EU ETS and CERs/ERUs under the Kyoto Protocol) at a financial institution in the Netherlands. Although Itaru has changed locations and companies, he remains committed to climate protection.

What drives him:

“Meeting entrepreneurs who want to reach a global impact with their mission is one of the best things about working as a venture capitalist. They inspire and teach me!”