At NudgeNight 2019, interested parties were able to find out more about the topic of decision-making and learn about nudges from the fields of energy and utilities, professional development, innovation management, corporate health management, corporate compliance, corporate communications, customer experience, change management and non-profit organizations at student booths.
To get an idea of what nudging exactly means and how they can be used, the guests received a short introduction to nudging at the beginning and finally a keynote speech on the topic “A nudge always happens.” by Mr. Jens Scharnetzki. Finally, you could exchange ideas with the students about their innovative projects before a panel discussion rounded off the fair.
Keynote speech on the topic “A nudge always happens.” by Mr. Jens Scharnetzki.(Yello Strom)