"Corporate Nudging"

NudgeNight 2019

In June 2019, the second NudgeNight took place at Hamm-Lippstadt University of Applied Sciences.
Explore our Nudges

Corporate Nudging

At NudgeNight 2019, interested parties were able to find out more about the topic of decision-making and learn about nudges from the fields of energy and utilities, professional development, innovation management, corporate health management, corporate compliance, corporate communications, customer experience, change management and non-profit organizations at student booths.

To get an idea of what nudging exactly means and how they can be used, the guests received a short introduction to nudging at the beginning and finally a keynote speech on the topic “A nudge always happens.” by Mr. Jens Scharnetzki. Finally, you could exchange ideas with the students about their innovative projects before a panel discussion rounded off the fair.

Keynote Speaker

Jens Scharnetzki

Keynote speech on the topic “A nudge always happens.” by Mr. Jens Scharnetzki.(Yello Strom)

Our Nudges 2019

"Corporate Nudging"
Optimization of energy and utility management
The Nudge starts with the cooperation between energy companies and customers and is intended to increase the acceptance of smart meter systems in households.
Continuing education in the workplace - seizing opportunities
Productivity increase, competence expansion, competitive advantage, ... Good reasons for further training - But I don't have time for that!?
Elevenator. Innovations. Initiate. Identify.
The Elevenator Nudge attempts to establish a culture of innovation in medium-sized companies through regular, targeted employee meetings.
Workplace health management - Moving Change
"Health-Ups" offer you a solution to effectively implement corporate health management measures in your company.
Compliance made easy
The implementation of corporate compliance is a problem for many companies, which we want to address on the employee side and solve with a creative nudge.
Nudging in corporate communications
The nudge is intended to improve the response rate in internal communications.
Customer satisfaction in online retail
Happy customers become regular customers. That leads to happy companies. Win - Win!
Charge your Change – Implementing change successfully
Do your operational changes also meet with resistance? Our solution makes things fun and successfully drives change processes forward.
Job postings - using words wisely
Development of recommendations for action with regard to the "wording" of job advertisements in order to specifically address culturally and gender-diverse applicants.
Increase willingness to donate
We want to help non-profit organizations to increase their donations. Our nudges for this are integrated into the website of the organizations.