Our data-based information nudge creates transparency in the ordering process with the help of an internal dashboard of a comparison portal with additional functions. It will be possible to see an overview of prices from different providers, and an information page will also be set up to provide information about price fixing. Another component is an anonymous reporting function where you can choose from predefined reasons, but also have the opportunity to freely formulate concerns if the predefined reasons do not fit.
Price-fixing agreements are illegal agreements between market participants to fix or influence prices. In supply chains, it regularly happens that such agreements are deliberately or not encouraged by other players “looking the other way” or tolerating them.
In the first step, the target group is educated through the information page and sensitized to price fixing in general. In the second step, more transparency is created by providing information on the prices offered by different providers, making comparisons more accessible and easier. In the third step, the user is given the opportunity to anonymously report suspicious providers, choosing from a list of pre-defined reasons or freely formulating their concerns.
People would rather avoid losses than make profits. Retailers stick to price targets for fear of losing discounts or delivery rights.
People believe that others are doing the same or even worse. One's own behavior is justified because “everyone” acts the same way.
People prefer what they know. Old practices such as price specifications are not questioned because they have always been there.
What everyone does can't be wrong, right?
If many retailers join in, it seems like “normal” practice.
– Employees in the purchasing department
– Managers who are responsible for price decisions and comparisons
– Employees with access to ordering platforms and supplier prices
– Employees in the purchasing department
– Managers who are responsible for price decisions and comparisons
– Employees with access to ordering platforms and supplier prices
abishan.antony@stud.hshl.de
felix.hahlheger@stud.hshl.de
max.jakovenko@stud.hshl.de
maria-camila.albornoz-devries@stud.hshl.de
