What does the topic mean?
Our Nudge addresses the issue of excessive consumption of packaging in the supermarket.
Nudging to Sustainability: Packaging Consumption
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Goal of the nudge
Our Nudge aims to increase consumer awareness of sustainable packaging.
- Harmful environmental effects
- Excessive CO2 emissions in both the production and combustion of plastic.
- Harmful health effects
- Oral ingestion of microplastics is already present in our everyday food.
- Endangerment of animals
- Confusion between food and plastic. Animals die in agony as a result of ingesting plastics.
- Attitude-Behaviour-Gap
- Status-quo-effect
- Comfort
Practical, free of charge, everywhere available, self-service, hygienic
Needs analysis
Cause analysis
Target Group
People who frequently visit a supermarket. Especially consumers of thin plastic bags.
Added value of the nudge
Saving resources
Reduction of limited available resources.
Sustainable packaging
Increased awareness of sustainable as well as alternative packaging.
Create awareness
Raise awareness of the consequences of harmful plastic consumption
How you can contact us:
Theresa Schlotter
theresa.schlotter@stud.hshl.de
Alina Schechtel
alina.schechtel@stud.hshl.de
Rebekka Fuhrmann
rebekka.fuhrmann@stud.hshl.de
