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Unlock PanoptoThe basic idea of sustainable business models is to create added value on an economic, social and ecological level. Like a green thread, the ecological idea weaves through all processes of the company – starting with the vision and the strategy and extending to the everyday work of all employees.
Companies are only fit for the future if they begin to assume social responsibility and integrate sustainability into their business model. With our Nudge, we want to support companies in this transformation process and focus on the drivers of change – the employees.
Employees disproportionately often cling to old company structures and processes.
The losses caused by the change process are felt much more strongly than any resulting gains.
Own needs (need for harmony, need for security, convenience) are prioritized higher than the overall interest of the company.
The employees’ own emotional integration into the change process is missing. The future benefits of the change are too abstract.
Our Nudge ties in with companies that want to successfully integrate sustainability into their business model. It is important that a sustainable corporate vision already exists and has been clearly communicated by the management level. Since all beginnings are difficult, our Nudge starts in the initial phase of the transformation process and focuses on the employees.
Employees recognize that their own actions have an impact on the company’s carbon footprint.
Personal integration of employees in the change process.
The company’s carbon footprint is reduced.
christabel.welzel@stud.hshl.de
julia.dankbar@stud.hshl.de
