The digital nudge "Bye Bye drunk riding" targets the safe use of e-scooters in road traffic, focusing on the prevention of drunken use of e-scooters.
For this purpose, a disclaimer will be implemented in the app of the e-scooter providers, which is intended to discourage drunken driving by means of safety warnings and legal consequences.
In the actual implementation, the nudge is to be displayed in the app in a time window from Friday to Sunday between 10:00 p.m. and 6:00 a.m., since most drunk driving takes place during this period.
The restricted times, as well as the different wording and presentation of the information, counteract the habituation effect.
Traffic law in general includes all regulations and legal norms that deal with a change of place of people and goods. 66 paragraphs in combination with over 400 traffic signs provide the foundation for safe and regulated road traffic. But why do road users consistently decide to disregard the applicable regulations in some situations and thus directly endanger their traffic environment? Whether speeding or drunk driving, the list of offenses is long and the behaviour exhibited can rarely be explained rationally.
In addition to emotions, attitudes and personal motives, the above-mentioned increase in irrational behaviour represents a decisive challenge in road traffic, which must be solved with sustainable, fair and evidence-based measures.