This is how it works: Each department of the participating company determines their current printer counter readings and thus the status quo of their respective paper consumption. This data is documented by a Nudge-Representative and passed on to all departments via a circular e-mail. From this moment on, the challenge starts, with the Nudge-Representative providing employees with monthly updates regarding the successes of the individual departments and their percentage reduction in paper consumption. The timeframe of the challenge can be adjusted to the company - we recommend a duration of three months, as this has been identified as a suitable time frame to trigger and establish intrinsic behaviour change and to keep the employees motivated. After completing the challenge, the winning team gets to decide to which charitable organization a pre-determined amount should be donated by the company.
Corporate compliance, derived from the English "to comply with", stands for adherence to rules. This includes compliance with both statutory provisions and corporate guidelines. These also include occupational safety measures, compliance with the Code of Conduct as well as, for example, the reduction of paper consumption in the company.
In reality, people often behave contrary to their own fundamental attitudes and standards. This phenomenon, the "Attitude-Behavior-Gap", can also be observed in the context of unnecessary paper consumption. Although, from the perspective of probably most people, paper waste is considered as negative and to be avoided, the annual paper consumption remains at a high level, especially in the work context. Additionally, this behaviour is reinforced by the human tendency towards routine and habit, which is referred to as "Status-quo-bias" in behavioural economics. This makes employees stick to old company structures and processes excessively often, even if they have long since become outdated.