Nudging to Sustainability: Reuse and Repair Consumer Goods

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What is the meaning of Reuse and Repair of Consumer Goods?

How can we reuse our used and used up products? This is the question our topic addresses. It strives to publicise and frame the reuse of products in a more attractive light.

What is the goal of the Nudge?

We hope to bring sustainable clothing options closer to consumers and aim to frame them in an appealing light. Motivating customers to be more conscious of their purchasing decisions and their consequences is also part of our goal.

Needs Analysis

Excessive waste
A significant amount of the Fast Fashion bought is discarded soon after purchase.
Rethinking of the consumers
Consumers are becoming aware of the consequences of their consumption and are demanding sustainable alternatives.
Global emissions
The fashion industry alone is responsible for 8-10% of global emissions.

Cause Analysis

The meaning of Fashion
Fashion = Fast Fashion for a majority of consumers, because of the way fashion is advertised nowadays.
The importance of fashion
Fashion is of considerable importance for one’s self esteem, affecting how willing we are to change our consumption behaviour.
Fashion as a component of sustainability
The consequences of our modern fashion consumption for the environment are largely underestimated.

Target Group

We hope to reach consumers who participate in Fast Fashion in general, especially however young people, meaning: Millenials and Generation Z.

The added value of the Nudge

Less Overconsumption
Conscious fashion consumption and thus decrease of overconsumption.
Joy instead of guilt when thinking of shopping.
More reuse of old and unworn clothing instead of dumping them in landfills.

How to reach us:

Nisa Hatap
Ihsan El Hajjami